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Diageo panustab suuresti Scotch Distillery laiendustega

Diageo panustab suuresti Scotch Distillery laiendustega


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Paljud Šotimaa ligi 100 viskivabrikust tegutsevad iseseisvalt, kuid suur osa neist kuulub suurematele kaubamärkidele. Williams Grant & Sonsile kuulub käputäis, nagu ka United Spirits, Bacardi, Edrington, Morrison Bowmore ja Inver House. Kuid suurimad kontsernid kuuluvad Pernod Ricardile ja ennekõike Diageole.

Lisaks paljudele veini-, õlle-, viina-, rummi-, džinni- ja brändimärkidele, mida Diageo oma vihmavarju all hoiab, kuulub Londonis asuvale rahvusvahelisele ettevõttele igasuguseid viskivabrikuid ja kaubamärke. Nende hulgas loeb Diageo Johnnie Walkerit, J&B, Bushmills, Crown Royal ja Bulleit, kuid tema äri uhkuseks on 27 linnaste piiritusetehast, mida ta Šotimaa erinevates piirkondades opereerib.

Lisaks populaarsetele segatud viskidele, mida see pakub, loeb Diageo oma peamisteks üksikuteks linnasteks selliseid silte nagu Lagavulin, Oban, Talisker, Cragganmore, Dalwhinnie ja Glenkinchie. Kuid kuigi see võib olla ettevõtte suurim piiritusetehaste grupp, ärge arvake, et Diageo on valmis oma vanasõnalistele loorberitele puhkama. Eelmisel aastal teatas Diageo, et valmistub viie aasta jooksul süstima oma Šoti viskioperatsioonidesse miljard naela. Ja nüüd on ta teatanud suure osa sellest, mida need laienemisplaanid endaga kaasa toovad.

Olles mõne aasta eest avanud Roseisle linnaseviinavabriku, kavatseb Diageo lähitulevikus Šoti mägismaal avada veel ühe uue piiritusetehase. Uus rajatis, mis asub Teaninichi piiritusetehase kõrval Alnessi kõrval, kujutab endast Diageo 50 miljoni naela suurust investeeringut. Kui see võrku läheb, toodab selle 16 vasest fotot umbes 13 miljonit liitrit uut piiritust igal aastal, luues selle käigus 20 uut töökohta. Sait hõlmab ka bioenergiajaama, mis muudab piiritusetehase kõrvalsaadused energiaks piiritusetehaseks, ja olemasoleva Teaninichi piiritusetehase laiendamist kohapeal ka 12 miljoni naela võrra.

"Meil on hea meel teatada investeeringute järgmisest etapist Šoti viski tootmisvõimsuse laiendamisse Šotimaal," ütles Diageo linnaste destilleerimise direktor Brian Higgs. "Kõik kolm uue linnaseviinavabriku jaoks mõeldud asukohta olid suurepärased potentsiaalsed asukohad, kuid pärast üksikasjalikke uuringuid jõudis Teaninich selle arenduse kavandamisel vajalike mitmete keerukate logistikatega ette."

Teaninichi projekt aga ei kajasta Diageo eelseisva investeeringu ulatust. Piiritusetehaste grupp pumpab 30 miljonit naela ka erinevatesse piiritusetehastesse Speyside'i piirkonnas, sealhulgas laiendatakse Dufftowni Mortlachi piiritusetehast ja teist bioelektrijaama Glendullani linnas.

Pärast Linkwoodis, Mannochmore'is, Glendullanis, Dailuaine'is, Benrinnes'is, Inchgoweris, Cragganmore'is ja Glen Elginis hiljuti tehtud 40 miljoni naelsterlingi laienemisprojekte on selge, et Diageo kavatseb kindlalt hoida oma positsiooni selle suurima piiritusetehase grupina.

See postitus ilmus algselt saidil JustLuxe.


Diageo avab põlvkonna jaoks esimese suure uue viskivabriku

Diageo uus 40 miljoni naela suurune Roseisle'i piiritusetehas on optimismi sümbol viskitööstusele pärast majanduslangust.

Diageo uus 40 miljoni naela suurune Roseisle'i piiritusetehas on optimismi sümbol viskitööstusele pärast majanduslangust.

Kuna Šotimaa viskiraja külastajad veerevad mägismaa karmi ilu keskel, on nad pigem harjunud pilguheitma parunimajade häärberitele kui klanitud modernismi paljanditele. Kuid Roseisle, Speyside'is, riigi esimene suurem uus piiritusetehas põlvkonna jooksul, näeb välja nagu see oleks Londoni lõunakaldalt välja nopitud. Kükitav tööstusdisain hõlmab klaasist seinu, mis paljastavad joogigrupile Diageo kuuluva 40 miljoni naelsterlingi kompleksi südames hiiglaslikud vaskfotod.

Uus piiritusetehas on tööstuse jaoks optimismi sümbol pärast ülemaailmse majanduslanguse ebakindlust. Šotitööstus oli tõusnud kõrgele, kui finantskriis tabas ja sellele järgnenud nõudlus 2009. aastal rikošetis läbi selliste oluliste turgude nagu Lõuna -Korea, kus müük vähenes ligi 25%. Hispaanias ja Singapuris vähenes müük vastavalt 5% ja 9%. Samuti oli tõendeid joodikute kauplemise kohta odavamate kangete alkohoolsete jookide vastu-näiteks kõvad venelased naasid viina juurde.

Diageo viskide globaalse kategooriadirektor David Gates ütleb, et arenevad turud juhivad taastumist: "Nõudluse kiireim kasv on kohtades, kus on Aasia, Ladina -Ameerika ja Ida -Euroopa osad. Lõuna -Euroopa on rohkem murettekitav, sest Hispaania ja Kreeka , mis on suured Šotimaa turud, on endiselt väga keerulistes majanduslikes olukordades. "

Viskimüük 2009. aastal saagis, nõrgale esimesele poolajale järgnes tugev tagasilöök, mille tulemuseks oli neljanda aasta rekordieksport, mis kasvas 3%, ulatudes 3,1 miljardi naelani. Gates ütleb, et kuigi finantskriis oli mägironimine, pole see tööstusele püsiv tagasilöök olnud.

"Tagasipõrge oli palju suurem ja kiirem, kui kõik arvasid," ütleb ta. "Kui vaatame kolme aasta taguseid müügiprognoose, oleme tagasi seal, kus ootasime. Majanduskriis pani meid sügavalt sisse hingama ja kaaluma, kas see mõjutab pikaajalisi prognoose, kuid aasta pärast tundsime end taas mugavalt . "

Ülemaailmse nõudluse hämmingud valmistavad Diageo -taolistele joogiettevõtetele peavalu nii tihti, kui nad peavad kõige pimedamal ajal ennustama nõudlust selliste segude nagu Johnnie Walker, J & ampB ja Bells järele kümme aastat ette, mil praegune kriis on vaid üks lehekülg. majandusajalugu.

Sellest ka investeering Roseisle. "Me teame, et skoti kasv saab olema tugev," ütleb Gates.

Vale otsust ei ole lihtne parandada - hetkel on Diageo Lagavulinist puudus, nii et selle turundajad on pidanud keskenduma teistele linnastele, näiteks Caol Ilale.

Juriidiliselt kulub kolm aastat, enne kui "uus mark" kogub isegi nime viski ja London korraldab olümpiamänge, enne kui Roseisle'i piltide esimene draam hindeks teeb.

Täisväärtusel toodab Roseisle aastas 10 miljonit liitrit kanget alkoholi. Enne selle avamist oli Diageo suurim linnasevabrik Dufftown, mis toodab 6 miljonit liitrit. Katse tootmine algas eelmisel aastal, kuid kõik 14 fotot on nüüd töökorras.

See on Diageo 28. linnaseviinavabrik ja 600 miljoni naela suuruse ümberkorraldamise mosaiigi juhtiv osa, mis osutus vastuoluliseks. Laienemine Roseisle'is, kus Diageo üritab muuta tootmise süsinikuneutraalseks selliste funktsioonidega nagu 14 miljoni naela suurune biomassi tehas, on vastu plaanis sulgeda oma pakenditehas Kilmarnockis.

Šotimaa viskitööstuse renessansil on Šoti tarbimisega vähe pistmist. Joogigrupid on keskendunud arenevale keskklassile sellistes riikides nagu Brasiilia, kus müük kasvas eelmisel aastal 44%.

Mehhikos kasvas viski müük 25%, kuna kohalikud loobusid tekiilast. Isegi USA -s, kus Buchanan's on kõige kiiremini kasvav viskibränd, tuleneb see selle populaarsusest hispaanlaste kogukonnas.

Kuigi turg oli väga kasumlik, oli Ühendkuningriigi müük viimasel ajal nõrk, võrreldes globaalse šotimaa müügi 5%-lise kasvuga, kuid Gates ütleb, et see on hämmastav ja on otsustanud huvi uuesti äratada. „Meil on olnud kadunud põlvkond, kes loobus sellest, kuna ei tahtnud oma isa jooki juua, kuid on märke, et šotil võib taas lahe olla.

Võttes arvesse potentsiaalselt laastavat avaliku sektori töökohtade kärpimist Šotimaal, mida võrreldakse ühe mereala ruumilise planeerimisega Ravenscraigi terasetehase sulgemisega iga kahe nädala tagant, pole Diageo ainus sellesse sektorisse investeeriv ettevõte.

Šoti viskiliidu avalike suhete juht David Williamson ütleb, et alates 2005. aastast on ehitatud viis väiksemat uut piiritusetehast peale Roseisle. Projektide hulka kuuluvad Kilchoman on Islay ja William Granti Ailsa laht Girvanis. Destilleerimisvõimsust on suurendatud ka Chivas Brothersile kuuluvas Glenlivetis ja Edringtoni kontserni kuuluvas The Macallanis.

Märkimisväärseid investeeringuid on tehtud ka villimisse ja ladustamisse - John Dewari omanik Bacardi on ehitanud Douglase orus Poneili uue laohoone.

"Oleme teadlikud seitsme uue piiritusetehase plaanidest, mis on erinevates arenguetappides," ütles Williamson. Ta ütles, et viimastel nädalatel anti ehitusluba uutele piiritusetehastele Annandale'is ja Falkirkis.

Diageo tegevjuht Paul Walsh on vihjanud võimalikule vajadusele uue piiritusetehase järele kolme kuni nelja aasta pärast, kuid ettevõtte sõnul ei kavandata praegu ühtegi taotlust.

Roseisle on ehitatud Diageo segatud viskide toetamiseks, kuid pole välistanud, et viski villitakse ühe linnasena.

"Ma ei tea veel, mis maitse see veel on," tunnistab Diageo meistrimikser Douglas Murray "uut marki" nosides.

"See tuletab mulle meelde lõhna, mis tekib pärast vihma saamist murul kõndides. Iseloom sõltub puidu (tünnidest, milles see on laagerdunud) ja piiritusetehase abielust, kuid ma tean, et see saab olema hea." "

Seda artiklit muudeti 4. oktoobril 2010. Algne pildiallkiri viitas optimismile viskitööstuse suhtes. See on parandatud.


Diageo avab põlvkonna jaoks esimese suure uue viskivabriku

Diageo uus 40 miljoni naela suurune Roseisle'i piiritusetehas on optimismi sümbol viskitööstusele pärast majanduslangust.

Diageo uus 40 miljoni naela suurune Roseisle'i piiritusetehas on optimismi sümbol viskitööstusele pärast majanduslangust.

Kuna Šotimaa viskiraja külastajad veerevad mägismaa karmi ilu keskel, on nad pigem harjunud pilguheitma parunimajade häärberitele kui klanitud modernismi paljanditele. Kuid Roseisle, Speyside'is, riigi esimene suurem uus piiritusetehas põlvkonna jooksul, näeb välja nagu see oleks Londoni lõunakaldalt välja nopitud. Kükitav tööstusdisain sisaldab klaasist seinu, mis paljastavad joogigrupile Diageo kuuluva 40 miljoni naela kompleksi südames hiiglaslikud vaskfotod.

Uus piiritusetehas on tööstuse jaoks optimismi sümbol pärast ülemaailmse majanduslanguse ebakindlust. Šotitööstus oli tõusnud kõrgele, kui finantskriis tabas ja sellele järgnenud nõudlus 2009. aastal rikošetis läbi selliste oluliste turgude nagu Lõuna -Korea, kus müük vähenes ligi 25%. Hispaanias ja Singapuris vähenes müük vastavalt 5% ja 9%. Samuti oli tõendeid joodikute kauplemise kohta odavamate kangete alkohoolsete jookide vastu-näiteks kõvad venelased naasid viina juurde.

Diageo viskide globaalse kategooriadirektor David Gates ütleb, et arenevad turud juhivad taastumist: "Nõudluse kiireim kasv on kohtades, kus on Aasia, Ladina -Ameerika ja Ida -Euroopa osad. Lõuna -Euroopa on rohkem murettekitav, sest Hispaania ja Kreeka , mis on suured Šotimaa turud, on endiselt väga keerulistes majanduslikes olukordades. "

Viskimüük 2009. aastal saagis, nõrgale esimesele poolajale järgnes tugev tagasilöök, mille tulemuseks oli neljanda aasta rekordieksport, mis kasvas 3%, ulatudes 3,1 miljardi naelani. Gates ütleb, et kuigi finantskriis oli mägironimine, pole see tööstusele püsiv tagasilöök olnud.

"Tagasipõrge oli palju suurem ja kiirem, kui kõik arvasid," ütleb ta. "Kui vaadata kolme aasta taguseid müügiprognoose, oleme tagasi seal, kus ootasime. Majanduskriis pani meid sügavalt sisse hingama ja kaaluma, kas see mõjutab pikaajalisi prognoose, kuid aasta pärast tundsime end taas mugavalt . "

Ülemaailmse nõudluse hämmingud valmistavad Diageo -taolistele joogifirmadele sageli peavalu, kuna nad peavad kõige pimedamal ajal ennustama nõudlust selliste segude nagu Johnnie Walker, J & ampB ja Bells järele kümme aastat ette, mil praegune kriis on vaid üks lehekülg. majandusajalugu.

Sellest ka investeering Roseisle. "Me teame, et skoti kasv saab olema tugev," ütleb Gates.

Vale otsust ei ole lihtne parandada - hetkel on Diageo Lagavulinist puudus, nii et selle turundajad on pidanud keskenduma teistele linnastele, näiteks Caol Ilale.

Juriidiliselt kulub kolm aastat, enne kui "uus mark" kogub isegi nime viski ja London korraldab olümpiamänge, enne kui Roseisle'i piltide esimene draam hindeks teeb.

Täisväärtusel toodab Roseisle aastas 10 miljonit liitrit kanget alkoholi. Enne selle avamist oli Diageo suurim linnasevabrik Dufftown, mis toodab 6 miljonit liitrit. Katse tootmine algas eelmisel aastal, kuid kõik 14 fotot on nüüd töökorras.

See on Diageo 28. linnaseviinavabrik ja 600 miljoni naela suuruse ümberkorraldamise mosaiigi juhtiv osa, mis osutus vastuoluliseks. Laienemine Roseisle'is, kus Diageo üritab muuta tootmise süsinikuneutraalseks selliste funktsioonidega nagu 14 miljoni naela suurune biomassi tehas, on vastu plaanis sulgeda oma pakenditehas Kilmarnockis.

Šotimaa viskitööstuse renessansil on Šoti tarbimisega vähe pistmist. Joogigrupid on keskendunud arenevale keskklassile sellistes riikides nagu Brasiilia, kus müük kasvas eelmisel aastal 44%.

Mehhikos viski müük kasvas 25%, kuna kohalikud loobusid tekiilast. Isegi USA -s, kus Buchanan's on kõige kiiremini kasvav viskibränd, tuleneb see selle populaarsusest hispaanlaste kogukonnas.

Kuigi turg oli väga kasumlik, oli Ühendkuningriigi müük viimasel ajal nõrk, võrreldes globaalse šotimaa müügi 5%-lise kasvuga, kuid Gates ütleb, et see on hämmastav ja on otsustanud huvi uuesti äratada. "Meil on olnud kadunud põlvkond, kes loobus sellest, sest nad ei tahtnud oma isa jooki juua, kuid on varajasi märke, et šotid võivad taas lahedad olla.

Võttes arvesse potentsiaalselt laastavat avaliku sektori töökohtade kärpimist Šotimaal, mida võrreldakse ühe mereala ruumilise planeerimisega Ravenscraigi terasetehase sulgemisega iga kahe nädala tagant, pole Diageo ainus sellesse sektorisse investeeriv ettevõte.

Šoti viskiliidu avalike suhete juht David Williamson ütleb, et alates 2005. aastast on ehitatud viis väiksemat uut piiritusetehast peale Roseisle. Projektide hulka kuuluvad Kilchoman on Islay ja William Granti Ailsa laht Girvanis. Destilleerimisvõimsust on suurendatud ka Chivas Brothersile kuuluvas Glenlivetis ja Edringtoni kontserni kuuluvas The Macallanis.

Märkimisväärseid investeeringuid on tehtud ka villimisse ja ladustamisse - John Dewari omanik Bacardi on ehitanud Douglase orus Poneili uue laohoone.

"Oleme teadlikud seitsme uue piiritusetehase plaanidest, mis on erinevates arenguetappides," ütles Williamson. Ta ütles, et viimastel nädalatel anti ehitusluba uutele piiritusetehastele Annandale'is ja Falkirkis.

Diageo tegevjuht Paul Walsh on vihjanud võimalikule vajadusele uue piiritusetehase järele kolme kuni nelja aasta pärast, kuid ettevõtte sõnul ei kavandata praegu ühtegi taotlust.

Roseisle on ehitatud nii, et see toetaks Diageo segatud viskeid, kuid pole välistanud, et viski villitakse üksikute linnastena.

"Ma ei tea veel, mis maitse see veel on," tunnistab Diageo meistrimikser Douglas Murray "uut marki" nosides.

"See tuletab mulle meelde lõhna, mis tekib pärast vihma saamist murul kõndides. Iseloom sõltub puidu (tünnidest, milles see on laagerdunud) ja piiritusetehase abielust, kuid ma tean, et see saab olema hea." "

Seda artiklit muudeti 4. oktoobril 2010. Algne pildiallkiri viitas optimismile viskitööstuse suhtes. See on parandatud.


Diageo avab põlvkonna jaoks esimese suure uue viskivabriku

Diageo uus 40 miljoni naela suurune Roseisle'i piiritusetehas on optimismi sümbol viskitööstusele pärast majanduslangust.

Diageo uus 40 miljoni naela suurune Roseisle'i piiritusetehas on optimismi sümbol viskitööstusele pärast majanduslangust.

Kuna Šotimaa viskiraja külastajad veerevad mägismaa karmi ilu keskel, on nad pigem harjunud pilguheitma parunimajade häärberitele kui klanitud modernismi paljanditele. Kuid Roseisle, Speyside'is, riigi esimene suurem uus piiritusetehas põlvkonna jooksul, näeb välja nagu see oleks Londoni lõunakaldalt välja nopitud. Kükitav tööstusdisain sisaldab klaasist seinu, mis paljastavad joogigrupile Diageo kuuluva 40 miljoni naela kompleksi südames hiiglaslikud vaskfotod.

Uus piiritusetehas on tööstuse jaoks optimismi sümbol pärast ülemaailmse majanduslanguse ebakindlust. Šotitööstus oli tõusnud kõrgele, kui finantskriis tabas ja sellele järgnenud nõudlus 2009. aastal rikošetis läbi selliste oluliste turgude nagu Lõuna -Korea, kus müük vähenes ligi 25%. Hispaanias ja Singapuris vähenes müük vastavalt 5% ja 9%. Samuti oli tõendeid joodikute kauplemise kohta odavamate kangete alkohoolsete jookide vastu-näiteks kõvad venelased naasid viina juurde.

Diageo viskide globaalse kategooriadirektor David Gates ütleb, et arenevad turud juhivad taastumist: "Nõudluse kiireim kasv on kohtades, kus on Aasia, Ladina -Ameerika ja Ida -Euroopa osad. Lõuna -Euroopa on rohkem murettekitav, sest Hispaania ja Kreeka , mis on suured Šotimaa turud, on endiselt väga keerulistes majanduslikes olukordades. "

Viskimüük 2009. aastal saagis, nõrgale esimesele poolajale järgnes tugev tagasilöök, mille tulemuseks oli neljanda aasta rekordieksport, mis kasvas 3%, ulatudes 3,1 miljardi naelani. Gates ütleb, et kuigi finantskriis oli mägironimine, pole see tööstusele püsiv tagasilöök olnud.

"Tagasipõrge oli palju suurem ja kiirem, kui kõik arvasid," ütleb ta. "Kui vaatame kolme aasta taguseid müügiprognoose, oleme tagasi seal, kus ootasime. Majanduskriis pani meid sügavalt sisse hingama ja kaaluma, kas see mõjutab pikaajalisi prognoose, kuid aasta pärast tundsime end taas mugavalt . "

Ülemaailmse nõudluse hämmingud valmistavad Diageo -taolistele joogiettevõtetele peavalu nii tihti, kui nad peavad kõige pimedamal ajal ennustama nõudlust selliste segude nagu Johnnie Walker, J & ampB ja Bells järele kümme aastat ette, mil praegune kriis on vaid üks lehekülg. majandusajalugu.

Sellest ka investeering Roseisle. "Me teame, et skoti kasv saab olema tugev," ütleb Gates.

Vale otsust ei ole lihtne parandada - hetkel on Diageo Lagavulinist puudus, nii et selle turundajad on pidanud keskenduma teistele linnastele, näiteks Caol Ilale.

Juriidiliselt kulub kolm aastat, enne kui "uus mark" kogub isegi nime viski ja London korraldab olümpiamänge, enne kui Roseisle'i piltide esimene draam hindeks teeb.

Täisväärtusel toodab Roseisle aastas 10 miljonit liitrit kanget alkoholi. Enne selle avamist oli Diageo suurim linnasevabrik Dufftown, mis toodab 6 miljonit liitrit. Katse tootmine algas eelmisel aastal, kuid kõik 14 fotot on nüüd töökorras.

See on Diageo 28. linnaseviinavabrik ja 600 miljoni naela suuruse ümberkorraldamise mosaiigi juhtiv osa, mis osutus vastuoluliseks. Laienemine Roseisle'is, kus Diageo üritab muuta tootmise süsinikuneutraalseks selliste funktsioonidega nagu 14 miljoni naela suurune biomassi tehas, on vastu plaanis sulgeda oma pakenditehas Kilmarnockis.

Šotimaa viskitööstuse renessansil on Šoti tarbimisega vähe pistmist. Joogigrupid on keskendunud arenevale keskklassile sellistes riikides nagu Brasiilia, kus müük kasvas eelmisel aastal 44%.

Mehhikos kasvas viski müük 25%, kuna kohalikud loobusid tekiilast. Isegi USA -s, kus Buchanan's on kõige kiiremini kasvav viskibränd, tuleneb see selle populaarsusest hispaanlaste kogukonnas.

Kuigi turg oli väga kasumlik, oli Ühendkuningriigi müük viimasel ajal nõrk, võrreldes ülemaailmse šotimaa müügi 5%-lise kasvuga, kuid Gates ütleb, et see on hämmastav ja on otsustanud huvi uuesti äratada. „Meil on olnud kadunud põlvkond, kes loobus sellest, kuna ei tahtnud oma isa jooki juua, kuid on märke, et šotil võib taas lahe olla.

Võttes arvesse potentsiaalselt laastavat avaliku sektori töökohtade kärpimist Šotimaal, mida võrreldakse ühe mereala ruumilise planeerimisega Ravenscraigi terasetehase sulgemisega iga kahe nädala tagant, pole Diageo ainus sellesse sektorisse investeeriv ettevõte.

Šoti viskiliidu avalike suhete juht David Williamson ütleb, et alates 2005. aastast on ehitatud viis väiksemat uut piiritusetehast peale Roseisle. Projektide hulka kuuluvad Kilchoman on Islay ja William Granti Ailsa laht Girvanis. Destilleerimisvõimsust on suurendatud ka Chivas Brothersile kuuluvas Glenlivetis ja Edringtoni kontserni kuuluvas The Macallanis.

Märkimisväärseid investeeringuid on tehtud ka villimisse ja ladustamisse - John Dewari omanik Bacardi on ehitanud Douglase orus Poneili uue laohoone.

"Oleme teadlikud seitsme uue piiritusetehase plaanidest, mis on erinevates arenguetappides," ütles Williamson. Ta ütles, et viimastel nädalatel anti ehitusluba uutele piiritusetehastele Annandale'is ja Falkirkis.

Diageo tegevjuht Paul Walsh on vihjanud võimalikule vajadusele uue piiritusetehase järele kolme kuni nelja aasta pärast, kuid ettevõtte sõnul ei kavandata praegu ühtegi taotlust.

Roseisle on ehitatud Diageo segatud viskide toetamiseks, kuid pole välistanud, et viski villitakse ühe linnasena.

"Ma ei tea veel, mis maitse see veel on," tunnistab Diageo meistrimikser Douglas Murray "uut marki" nosides.

"See tuletab mulle meelde lõhna, mis tekib pärast vihma saamist murul kõndides. Iseloom sõltub puidu (tünnidest, milles see on laagerdunud) ja piiritusetehase abielust, kuid ma tean, et see saab olema hea." "

Seda artiklit muudeti 4. oktoobril 2010. Algne pildiallkiri viitas optimismile viskitööstuse suhtes. See on parandatud.


Diageo avab põlvkonna jaoks esimese suure uue viskivabriku

Diageo uus 40 miljoni naela suurune Roseisle'i piiritusetehas on optimismi sümbol viskitööstusele pärast majanduslangust.

Diageo uus 40 miljoni naela suurune Roseisle'i piiritusetehas on optimismi sümbol viskitööstusele pärast majanduslangust.

Kuna Šotimaa viskiraja külastajad veerevad mägismaa karmi ilu keskel, on nad pigem harjunud pilguheitma parunimajade häärberitele kui klanitud modernismi paljanditele. Kuid Roseisle, Speyside'is, riigi esimene suurem uus piiritusetehas põlvkonna jooksul, näeb välja nagu see oleks Londoni lõunakaldalt välja nopitud. Kükitav tööstusdisain sisaldab klaasist seinu, mis paljastavad joogigrupile Diageo kuuluva 40 miljoni naela kompleksi südames hiiglaslikud vaskfotod.

Uus piiritusetehas on tööstuse jaoks optimismi sümbol pärast ülemaailmse majanduslanguse ebakindlust. Šotitööstus oli tõusnud kõrgele, kui finantskriis tabas ja sellele järgnenud nõudlus 2009. aastal rikošetis läbi selliste oluliste turgude nagu Lõuna -Korea, kus müük vähenes ligi 25%. Hispaanias ja Singapuris vähenes müük vastavalt 5% ja 9%. Samuti oli tõendeid joodikute kauplemisest odavamate kangete alkohoolsete jookide vastu-näiteks kõvad venelased naasid viina juurde.

Diageo viskide globaalse kategooriadirektor David Gates ütleb, et arenevad turud juhivad taastumist: "Nõudluse kiireim kasv on kohtades, kus on Aasia, Ladina -Ameerika ja Ida -Euroopa osad. Lõuna -Euroopa on rohkem murettekitav, sest Hispaania ja Kreeka , mis on suured Šotimaa turud, on endiselt väga keerulistes majanduslikes olukordades. "

Viskimüük 2009. aastal saagis, nõrgale esimesele poolajale järgnes tugev tagasilöök, mille tulemuseks oli neljanda aasta rekordiline eksport, kasvades 3% 3,1 miljardi naela võrra. Gates ütleb, et kuigi finantskriis oli mägironimine, pole see tööstusele püsiv tagasilöök olnud.

"Tagasipõrge oli palju suurem ja kiirem, kui kõik arvasid," ütleb ta. "Kui vaatame kolme aasta taguseid müügiprognoose, oleme tagasi seal, kus ootasime. Majanduskriis pani meid sügavalt sisse hingama ja kaaluma, kas see mõjutab pikaajalisi prognoose, kuid aasta pärast tundsime end taas mugavalt . "

Ülemaailmse nõudluse hämmingud valmistavad Diageo -taolistele joogifirmadele sageli peavalu, kuna nad peavad kõige pimedamal ajal ennustama nõudlust selliste segude nagu Johnnie Walker, J & ampB ja Bells järele kümme aastat ette, mil praegune kriis on vaid üks lehekülg. majandusajalugu.

Sellest ka investeering Roseisle. "Me teame, et skoti kasv saab olema tugev," ütleb Gates.

Vale otsust ei ole lihtne parandada - hetkel on Diageo Lagavulinist puudus, nii et selle turundajad on pidanud keskenduma teistele linnastele, näiteks Caol Ilale.

Juriidiliselt kulub kolm aastat, enne kui "uus mark" kogub isegi nime viski ja London korraldab olümpiamänge, enne kui Roseisle'i piltide esimene draam hindeks teeb.

Täisväärtusel toodab Roseisle aastas 10 miljonit liitrit kanget alkoholi. Enne selle avamist oli Diageo suurim linnasevabrik Dufftown, mis toodab 6 miljonit liitrit. Katse tootmine algas eelmisel aastal, kuid kõik 14 fotot on nüüd töökorras.

See on Diageo 28. linnaseviinavabrik ja 600 miljoni naela suuruse ümberkorraldamise mosaiigi juhtiv osa, mis osutus vastuoluliseks. Laienemine Roseisle'is, kus Diageo üritab muuta tootmise süsinikuneutraalseks selliste funktsioonidega nagu 14 miljoni naela suurune biomassi tehas, on vastu plaanis sulgeda oma pakenditehas Kilmarnockis.

Šotimaa viskitööstuse renessansil on Šoti tarbimisega vähe pistmist. Joogigrupid on keskendunud arenevale keskklassile sellistes riikides nagu Brasiilia, kus müük kasvas eelmisel aastal 44%.

Mehhikos kasvas viski müük 25%, kuna kohalikud loobusid tekiilast. Isegi USA -s, kus Buchanan's on kõige kiiremini kasvav viskibränd, tuleneb see selle populaarsusest hispaanlaste kogukonnas.

Kuigi turg oli väga kasumlik, oli Ühendkuningriigi müük viimasel ajal nõrk, võrreldes globaalse šotimaa müügi 5%-lise kasvuga, kuid Gates ütleb, et see on hämmastav ja on otsustanud huvi uuesti äratada. „Meil on olnud kadunud põlvkond, kes loobus sellest, kuna ei tahtnud oma isa jooki juua, kuid on märke, et šotil võib taas lahe olla.

Võttes arvesse potentsiaalselt laastavat avaliku sektori töökohtade kärpimist Šotimaal, mida võrreldakse ühe mereala ruumilise planeerimisega Ravenscraigi terasetehase sulgemisega iga kahe nädala tagant, pole Diageo ainus sellesse sektorisse investeeriv ettevõte.

Šoti viskiliidu avalike suhete juht David Williamson ütleb, et alates 2005. aastast on ehitatud viis väiksemat uut piiritusetehast peale Roseisle. Projektide hulka kuuluvad Kilchoman on Islay ja William Granti Ailsa laht Girvanis. Destilleerimisvõimsust on suurendatud ka Chivas Brothersile kuuluvas Glenlivetis ja Edringtoni kontserni kuuluvas The Macallanis.

Märkimisväärseid investeeringuid on tehtud ka villimisse ja ladustamisse - John Dewari omanik Bacardi on ehitanud Douglase orus Poneili uue laohoone.

"Oleme teadlikud seitsme uue piiritusetehase plaanidest, mis on erinevates arenguetappides," ütles Williamson. Ta ütles, et viimastel nädalatel anti ehitusluba uutele piiritusetehastele Annandale'is ja Falkirkis.

Diageo tegevjuht Paul Walsh on vihjanud võimalikule vajadusele uue piiritusetehase järele kolme kuni nelja aasta pärast, kuid ettevõtte sõnul ei kavandata praegu ühtegi taotlust.

Roseisle on ehitatud Diageo segatud viskide toetamiseks, kuid pole välistanud, et viski villitakse ühe linnasena.

"Ma ei tea veel, mis maitse see veel on," tunnistab Diageo meistrimikser Douglas Murray "uut marki" nosides.

"See tuletab mulle meelde lõhna, mis tekib pärast vihma saamist murul kõndides. Iseloom sõltub puidu (tünnidest, milles see on laagerdunud) ja piiritusetehase abielust, kuid ma tean, et see saab olema hea." "

Seda artiklit muudeti 4. oktoobril 2010. Algne pildiallkiri viitas optimismile viskitööstuse suhtes. See on parandatud.


Diageo avab põlvkonna jaoks esimese suure uue viskivabriku

Diageo uus 40 miljoni naela suurune Roseisle'i piiritusetehas on optimismi sümbol viskitööstusele pärast majanduslangust.

Diageo uus 40 miljoni naela suurune Roseisle'i piiritusetehas on optimismi sümbol viskitööstusele pärast majanduslangust.

Kuna Šotimaa viskiraja külastajad veerevad mägismaa karmi ilu keskel, on nad pigem harjunud pilguheitma parunimajade häärberitele kui klanitud modernismi paljanditele. Kuid Roseisle, Speyside'is, riigi esimene suurem uus piiritusetehas põlvkonna jooksul, näeb välja nagu see oleks Londoni lõunakaldalt välja nopitud. Kükitav tööstusdisain sisaldab klaasist seinu, mis paljastavad hiiglaslikud vasest fotod 40 miljoni naela kompleksi südames, mis kuulub joogigrupile Diageo.

Uus piiritusetehas on tööstuse jaoks optimismi sümbol pärast ülemaailmse majanduslanguse ebakindlust. Šotitööstus oli tõusnud kõrgele, kui finantskriis tabas ja sellele järgnenud nõudlus 2009. aastal rikošetis läbi selliste oluliste turgude nagu Lõuna -Korea, kus müük vähenes ligi 25%. Hispaanias ja Singapuris vähenes müük vastavalt 5% ja 9%. Samuti oli tõendeid joodikute kauplemise kohta odavamate kangete alkohoolsete jookide vastu-näiteks kõvad venelased naasid viina juurde.

Diageo viskide globaalse kategooriadirektor David Gates ütleb, et arenevad turud juhivad taastumist: "Nõudluse kiireim kasv on kohtades, kus on Aasia, Ladina -Ameerika ja Ida -Euroopa osad. Lõuna -Euroopa on rohkem murettekitav, sest Hispaania ja Kreeka , mis on suured Šotimaa turud, on endiselt väga keerulistes majanduslikes olukordades. "

Viskimüük 2009. aastal saagis, nõrgale esimesele poolajale järgnes tugev tagasilöök, mille tulemuseks oli neljanda aasta rekordieksport, mis kasvas 3%, ulatudes 3,1 miljardi naelani. Gates ütleb, et kuigi finantskriis oli mägironimine, pole see tööstusele püsiv tagasilöök olnud.

"Tagasipõrge oli palju suurem ja kiirem, kui kõik arvasid," ütleb ta. "Kui vaatame kolme aasta taguseid müügiprognoose, oleme tagasi seal, kus ootasime. Majanduskriis pani meid sügavalt sisse hingama ja kaaluma, kas see mõjutab pikaajalisi prognoose, kuid aasta pärast tundsime end taas mugavalt . "

Ülemaailmse nõudluse hämmingud valmistavad Diageo -taolistele joogifirmadele sageli peavalu, kuna nad peavad kõige pimedamal ajal ennustama nõudlust selliste segude nagu Johnnie Walker, J & ampB ja Bells järele kümme aastat ette, mil praegune kriis on vaid üks lehekülg. majandusajalugu.

Sellest ka investeering Roseisle. "Me teame, et skoti kasv saab olema tugev," ütleb Gates.

Vale otsust ei ole lihtne parandada - hetkel on Diageo Lagavulinist puudus, nii et selle turundajad on pidanud keskenduma teistele linnastele, näiteks Caol Ilale.

Juriidiliselt kulub kolm aastat, enne kui "uus mark" kogub isegi nime viski ja London korraldab olümpiamänge, enne kui Roseisle'i piltide esimene draam hindeks teeb.

Täisväärtusel toodab Roseisle aastas 10 miljonit liitrit kanget alkoholi. Enne selle avamist oli Diageo suurim linnasevabrik Dufftown, mis toodab 6 miljonit liitrit. Test production began last year but all 14 stills are now operational.

It is Diageo's 28th malt distillery and a leading piece in the jigsaw of a £600m restructuring that proved controversial, The expansion at Roseisle, where Diageo is trying to make production carbon neutral with features such as a £14m biomass plant, is set against the planned closure of its packaging plant in Kilmarnock.

The renaissance of Scotland's whisky industry has had little to do with Scottish consumption. Drinks groups have concentrated on the emerging middle-class in countries such as Brazil, where sales shot up 44% last year.

In Mexico whisky sales were up 25% as locals defected from tequila. Even in the US where Buchanan's is the fastest growing whisky brand, this is down to its popularity with the Hispanic community.

Although a very profitable market, UK sales were lacklustre at the last count when compared with global scotch sales growth of 5%, but Gates says "bollocks to that" and is determined to rekindle interest. "We have had a lost generation who opted out because they didn't want to drink their father's drink but there are early signs that scotch could be cool again.

Against a backdrop of potentially devastating public sector job cuts in Scotland, likened by one MSP to the closure of a Ravenscraig steelworks every two weeks, Diageo is not the only company investing in the industry.

David Williamson, public affairs manager at the Scottish Whisky Association, says five smaller new distilleries other than Roseisle, have been built since 2005. The projects include Kilchoman on Islay and William Grant's Ailsa Bay at Girvan. Distilling capacity has also been increased at The Glenlivet, which is owned by Chivas Brothers, and The Macallan, part of the Edrington Group.

There has also been substantial investment in bottling and warehousing – John Dewar's owner Bacardi has built a new warehousing facility at Poneil in the Douglas Valley.

"We are aware of plans for seven new distilleries which are at different stages of development," said Williamson. He said in recent weeks planning permission had been granted for new distilleries at Annandale and Falkirk.

Diageo chief executive Paul Walsh has hinted at the possible need for another distillery in three to four years but the company said no planning applications were currently being progressed.

Roseisle has been built to support Diageo's blended whiskies but has not ruled out bottling the whisky as a single malt.

"I don't really know what it will taste like yet," admits Diageo master blender Douglas Murray as he noses the "new make".

"It reminds me of the smell you get when you walk on a lawn after it's been raining. The character will depend on the marriage of the wood (of the casks it is aged in) and the distillery but I know it will be good."

This article was amended on 4 October 2010. The original photo caption referred to optimism for the whiskey industry. This has been corrected.


Diageo opens the first major new whisky distillery for a generation

Diageo's new £40m Roseisle distillery is a symbol of optimism for the whisky industry after economic downturn.

Diageo's new £40m Roseisle distillery is a symbol of optimism for the whisky industry after economic downturn.

As visitors to Scotland's whisky trail wend their way amid the rugged beauty of the Highlands, they are more used to glimpsing the turrets of baronial mansions than outcrops of sleek modernism. But Roseisle, in Speyside, the country's first major new distillery in a generation, looks like it has been plucked from London's south bank. A squat industrial design incorporates glass walls that expose the giant copper stills at the heart of the £40m complex, owned by drinks group Diageo.

The new distillery is a symbol of optimism for the industry after the uncertainty of the global economic downturn. The scotch industry had been riding high when the financial crisis hit and the subsequent collapse in demand in 2009 ricocheted through important markets like South Korea, where sales contracted by almost 25%. Sales in Spain and Singapore were down 5% and 9% respectively. There was also evidence of drinkers trading down to cheaper spirits – such as hard-up Russians returning to vodka.

David Gates, global category director for whiskies at Diageo, says emerging markets are leading the recovery: "The places we're seeing demand pick up quickest are Asia, Latin America and parts of eastern Europe. Southern Europe is more concerning because Spain and Greece, which are big scotch markets, remain in very difficult economic situations."

Whisky sales in 2009 see-sawed, with the weak first half followed by a strong rebound, an effect that resulted in a fourth year of record exports, up 3% at £3.1bn. Gates says that while the financial crisis was a rollercoaster ride it has not been a permanent setback for the industry.

"The bounce back was much bigger and quicker than everyone thought," he says. "If we look at our sales predictions from three years ago we are back where we expected to be. The economic crisis caused us to take a deep breath and consider whether it would affect long term projections but within a year we were back feeling comfortable again."

The vagaries of global demand give drinks companies like Diageo a headache as often at the darkest hour they have to predict the level of demand for blends such as Johnnie Walker, J&B and Bells a decade ahead, when the current crisis will be just another page in economic history.

Hence the investment in Roseisle. "We know the growth in scotch is going to be strong," Gates says.

The wrong decision cannot be easily corrected – at the moment Diageo's Lagavulin is in short supply so its marketers have had to switch focus to other malts such as Caol Ila instead.

Legally it takes three years for the "new make" to even earn the name whisky and London will be hosting the Olympics before the first dram from Roseisle's stills makes the grade.

At full pelt, Roseisle will produce 10m litres of spirits a year. Before it opened Diageo's largest malt distillery was Dufftown which produces 6m litres. Test production began last year but all 14 stills are now operational.

It is Diageo's 28th malt distillery and a leading piece in the jigsaw of a £600m restructuring that proved controversial, The expansion at Roseisle, where Diageo is trying to make production carbon neutral with features such as a £14m biomass plant, is set against the planned closure of its packaging plant in Kilmarnock.

The renaissance of Scotland's whisky industry has had little to do with Scottish consumption. Drinks groups have concentrated on the emerging middle-class in countries such as Brazil, where sales shot up 44% last year.

In Mexico whisky sales were up 25% as locals defected from tequila. Even in the US where Buchanan's is the fastest growing whisky brand, this is down to its popularity with the Hispanic community.

Although a very profitable market, UK sales were lacklustre at the last count when compared with global scotch sales growth of 5%, but Gates says "bollocks to that" and is determined to rekindle interest. "We have had a lost generation who opted out because they didn't want to drink their father's drink but there are early signs that scotch could be cool again.

Against a backdrop of potentially devastating public sector job cuts in Scotland, likened by one MSP to the closure of a Ravenscraig steelworks every two weeks, Diageo is not the only company investing in the industry.

David Williamson, public affairs manager at the Scottish Whisky Association, says five smaller new distilleries other than Roseisle, have been built since 2005. The projects include Kilchoman on Islay and William Grant's Ailsa Bay at Girvan. Distilling capacity has also been increased at The Glenlivet, which is owned by Chivas Brothers, and The Macallan, part of the Edrington Group.

There has also been substantial investment in bottling and warehousing – John Dewar's owner Bacardi has built a new warehousing facility at Poneil in the Douglas Valley.

"We are aware of plans for seven new distilleries which are at different stages of development," said Williamson. He said in recent weeks planning permission had been granted for new distilleries at Annandale and Falkirk.

Diageo chief executive Paul Walsh has hinted at the possible need for another distillery in three to four years but the company said no planning applications were currently being progressed.

Roseisle has been built to support Diageo's blended whiskies but has not ruled out bottling the whisky as a single malt.

"I don't really know what it will taste like yet," admits Diageo master blender Douglas Murray as he noses the "new make".

"It reminds me of the smell you get when you walk on a lawn after it's been raining. The character will depend on the marriage of the wood (of the casks it is aged in) and the distillery but I know it will be good."

This article was amended on 4 October 2010. The original photo caption referred to optimism for the whiskey industry. This has been corrected.


Diageo opens the first major new whisky distillery for a generation

Diageo's new £40m Roseisle distillery is a symbol of optimism for the whisky industry after economic downturn.

Diageo's new £40m Roseisle distillery is a symbol of optimism for the whisky industry after economic downturn.

As visitors to Scotland's whisky trail wend their way amid the rugged beauty of the Highlands, they are more used to glimpsing the turrets of baronial mansions than outcrops of sleek modernism. But Roseisle, in Speyside, the country's first major new distillery in a generation, looks like it has been plucked from London's south bank. A squat industrial design incorporates glass walls that expose the giant copper stills at the heart of the £40m complex, owned by drinks group Diageo.

The new distillery is a symbol of optimism for the industry after the uncertainty of the global economic downturn. The scotch industry had been riding high when the financial crisis hit and the subsequent collapse in demand in 2009 ricocheted through important markets like South Korea, where sales contracted by almost 25%. Sales in Spain and Singapore were down 5% and 9% respectively. There was also evidence of drinkers trading down to cheaper spirits – such as hard-up Russians returning to vodka.

David Gates, global category director for whiskies at Diageo, says emerging markets are leading the recovery: "The places we're seeing demand pick up quickest are Asia, Latin America and parts of eastern Europe. Southern Europe is more concerning because Spain and Greece, which are big scotch markets, remain in very difficult economic situations."

Whisky sales in 2009 see-sawed, with the weak first half followed by a strong rebound, an effect that resulted in a fourth year of record exports, up 3% at £3.1bn. Gates says that while the financial crisis was a rollercoaster ride it has not been a permanent setback for the industry.

"The bounce back was much bigger and quicker than everyone thought," he says. "If we look at our sales predictions from three years ago we are back where we expected to be. The economic crisis caused us to take a deep breath and consider whether it would affect long term projections but within a year we were back feeling comfortable again."

The vagaries of global demand give drinks companies like Diageo a headache as often at the darkest hour they have to predict the level of demand for blends such as Johnnie Walker, J&B and Bells a decade ahead, when the current crisis will be just another page in economic history.

Hence the investment in Roseisle. "We know the growth in scotch is going to be strong," Gates says.

The wrong decision cannot be easily corrected – at the moment Diageo's Lagavulin is in short supply so its marketers have had to switch focus to other malts such as Caol Ila instead.

Legally it takes three years for the "new make" to even earn the name whisky and London will be hosting the Olympics before the first dram from Roseisle's stills makes the grade.

At full pelt, Roseisle will produce 10m litres of spirits a year. Before it opened Diageo's largest malt distillery was Dufftown which produces 6m litres. Test production began last year but all 14 stills are now operational.

It is Diageo's 28th malt distillery and a leading piece in the jigsaw of a £600m restructuring that proved controversial, The expansion at Roseisle, where Diageo is trying to make production carbon neutral with features such as a £14m biomass plant, is set against the planned closure of its packaging plant in Kilmarnock.

The renaissance of Scotland's whisky industry has had little to do with Scottish consumption. Drinks groups have concentrated on the emerging middle-class in countries such as Brazil, where sales shot up 44% last year.

In Mexico whisky sales were up 25% as locals defected from tequila. Even in the US where Buchanan's is the fastest growing whisky brand, this is down to its popularity with the Hispanic community.

Although a very profitable market, UK sales were lacklustre at the last count when compared with global scotch sales growth of 5%, but Gates says "bollocks to that" and is determined to rekindle interest. "We have had a lost generation who opted out because they didn't want to drink their father's drink but there are early signs that scotch could be cool again.

Against a backdrop of potentially devastating public sector job cuts in Scotland, likened by one MSP to the closure of a Ravenscraig steelworks every two weeks, Diageo is not the only company investing in the industry.

David Williamson, public affairs manager at the Scottish Whisky Association, says five smaller new distilleries other than Roseisle, have been built since 2005. The projects include Kilchoman on Islay and William Grant's Ailsa Bay at Girvan. Distilling capacity has also been increased at The Glenlivet, which is owned by Chivas Brothers, and The Macallan, part of the Edrington Group.

There has also been substantial investment in bottling and warehousing – John Dewar's owner Bacardi has built a new warehousing facility at Poneil in the Douglas Valley.

"We are aware of plans for seven new distilleries which are at different stages of development," said Williamson. He said in recent weeks planning permission had been granted for new distilleries at Annandale and Falkirk.

Diageo chief executive Paul Walsh has hinted at the possible need for another distillery in three to four years but the company said no planning applications were currently being progressed.

Roseisle has been built to support Diageo's blended whiskies but has not ruled out bottling the whisky as a single malt.

"I don't really know what it will taste like yet," admits Diageo master blender Douglas Murray as he noses the "new make".

"It reminds me of the smell you get when you walk on a lawn after it's been raining. The character will depend on the marriage of the wood (of the casks it is aged in) and the distillery but I know it will be good."

This article was amended on 4 October 2010. The original photo caption referred to optimism for the whiskey industry. This has been corrected.


Diageo opens the first major new whisky distillery for a generation

Diageo's new £40m Roseisle distillery is a symbol of optimism for the whisky industry after economic downturn.

Diageo's new £40m Roseisle distillery is a symbol of optimism for the whisky industry after economic downturn.

As visitors to Scotland's whisky trail wend their way amid the rugged beauty of the Highlands, they are more used to glimpsing the turrets of baronial mansions than outcrops of sleek modernism. But Roseisle, in Speyside, the country's first major new distillery in a generation, looks like it has been plucked from London's south bank. A squat industrial design incorporates glass walls that expose the giant copper stills at the heart of the £40m complex, owned by drinks group Diageo.

The new distillery is a symbol of optimism for the industry after the uncertainty of the global economic downturn. The scotch industry had been riding high when the financial crisis hit and the subsequent collapse in demand in 2009 ricocheted through important markets like South Korea, where sales contracted by almost 25%. Sales in Spain and Singapore were down 5% and 9% respectively. There was also evidence of drinkers trading down to cheaper spirits – such as hard-up Russians returning to vodka.

David Gates, global category director for whiskies at Diageo, says emerging markets are leading the recovery: "The places we're seeing demand pick up quickest are Asia, Latin America and parts of eastern Europe. Southern Europe is more concerning because Spain and Greece, which are big scotch markets, remain in very difficult economic situations."

Whisky sales in 2009 see-sawed, with the weak first half followed by a strong rebound, an effect that resulted in a fourth year of record exports, up 3% at £3.1bn. Gates says that while the financial crisis was a rollercoaster ride it has not been a permanent setback for the industry.

"The bounce back was much bigger and quicker than everyone thought," he says. "If we look at our sales predictions from three years ago we are back where we expected to be. The economic crisis caused us to take a deep breath and consider whether it would affect long term projections but within a year we were back feeling comfortable again."

The vagaries of global demand give drinks companies like Diageo a headache as often at the darkest hour they have to predict the level of demand for blends such as Johnnie Walker, J&B and Bells a decade ahead, when the current crisis will be just another page in economic history.

Hence the investment in Roseisle. "We know the growth in scotch is going to be strong," Gates says.

The wrong decision cannot be easily corrected – at the moment Diageo's Lagavulin is in short supply so its marketers have had to switch focus to other malts such as Caol Ila instead.

Legally it takes three years for the "new make" to even earn the name whisky and London will be hosting the Olympics before the first dram from Roseisle's stills makes the grade.

At full pelt, Roseisle will produce 10m litres of spirits a year. Before it opened Diageo's largest malt distillery was Dufftown which produces 6m litres. Test production began last year but all 14 stills are now operational.

It is Diageo's 28th malt distillery and a leading piece in the jigsaw of a £600m restructuring that proved controversial, The expansion at Roseisle, where Diageo is trying to make production carbon neutral with features such as a £14m biomass plant, is set against the planned closure of its packaging plant in Kilmarnock.

The renaissance of Scotland's whisky industry has had little to do with Scottish consumption. Drinks groups have concentrated on the emerging middle-class in countries such as Brazil, where sales shot up 44% last year.

In Mexico whisky sales were up 25% as locals defected from tequila. Even in the US where Buchanan's is the fastest growing whisky brand, this is down to its popularity with the Hispanic community.

Although a very profitable market, UK sales were lacklustre at the last count when compared with global scotch sales growth of 5%, but Gates says "bollocks to that" and is determined to rekindle interest. "We have had a lost generation who opted out because they didn't want to drink their father's drink but there are early signs that scotch could be cool again.

Against a backdrop of potentially devastating public sector job cuts in Scotland, likened by one MSP to the closure of a Ravenscraig steelworks every two weeks, Diageo is not the only company investing in the industry.

David Williamson, public affairs manager at the Scottish Whisky Association, says five smaller new distilleries other than Roseisle, have been built since 2005. The projects include Kilchoman on Islay and William Grant's Ailsa Bay at Girvan. Distilling capacity has also been increased at The Glenlivet, which is owned by Chivas Brothers, and The Macallan, part of the Edrington Group.

There has also been substantial investment in bottling and warehousing – John Dewar's owner Bacardi has built a new warehousing facility at Poneil in the Douglas Valley.

"We are aware of plans for seven new distilleries which are at different stages of development," said Williamson. He said in recent weeks planning permission had been granted for new distilleries at Annandale and Falkirk.

Diageo chief executive Paul Walsh has hinted at the possible need for another distillery in three to four years but the company said no planning applications were currently being progressed.

Roseisle has been built to support Diageo's blended whiskies but has not ruled out bottling the whisky as a single malt.

"I don't really know what it will taste like yet," admits Diageo master blender Douglas Murray as he noses the "new make".

"It reminds me of the smell you get when you walk on a lawn after it's been raining. The character will depend on the marriage of the wood (of the casks it is aged in) and the distillery but I know it will be good."

This article was amended on 4 October 2010. The original photo caption referred to optimism for the whiskey industry. This has been corrected.


Diageo opens the first major new whisky distillery for a generation

Diageo's new £40m Roseisle distillery is a symbol of optimism for the whisky industry after economic downturn.

Diageo's new £40m Roseisle distillery is a symbol of optimism for the whisky industry after economic downturn.

As visitors to Scotland's whisky trail wend their way amid the rugged beauty of the Highlands, they are more used to glimpsing the turrets of baronial mansions than outcrops of sleek modernism. But Roseisle, in Speyside, the country's first major new distillery in a generation, looks like it has been plucked from London's south bank. A squat industrial design incorporates glass walls that expose the giant copper stills at the heart of the £40m complex, owned by drinks group Diageo.

The new distillery is a symbol of optimism for the industry after the uncertainty of the global economic downturn. The scotch industry had been riding high when the financial crisis hit and the subsequent collapse in demand in 2009 ricocheted through important markets like South Korea, where sales contracted by almost 25%. Sales in Spain and Singapore were down 5% and 9% respectively. There was also evidence of drinkers trading down to cheaper spirits – such as hard-up Russians returning to vodka.

David Gates, global category director for whiskies at Diageo, says emerging markets are leading the recovery: "The places we're seeing demand pick up quickest are Asia, Latin America and parts of eastern Europe. Southern Europe is more concerning because Spain and Greece, which are big scotch markets, remain in very difficult economic situations."

Whisky sales in 2009 see-sawed, with the weak first half followed by a strong rebound, an effect that resulted in a fourth year of record exports, up 3% at £3.1bn. Gates says that while the financial crisis was a rollercoaster ride it has not been a permanent setback for the industry.

"The bounce back was much bigger and quicker than everyone thought," he says. "If we look at our sales predictions from three years ago we are back where we expected to be. The economic crisis caused us to take a deep breath and consider whether it would affect long term projections but within a year we were back feeling comfortable again."

The vagaries of global demand give drinks companies like Diageo a headache as often at the darkest hour they have to predict the level of demand for blends such as Johnnie Walker, J&B and Bells a decade ahead, when the current crisis will be just another page in economic history.

Hence the investment in Roseisle. "We know the growth in scotch is going to be strong," Gates says.

The wrong decision cannot be easily corrected – at the moment Diageo's Lagavulin is in short supply so its marketers have had to switch focus to other malts such as Caol Ila instead.

Legally it takes three years for the "new make" to even earn the name whisky and London will be hosting the Olympics before the first dram from Roseisle's stills makes the grade.

At full pelt, Roseisle will produce 10m litres of spirits a year. Before it opened Diageo's largest malt distillery was Dufftown which produces 6m litres. Test production began last year but all 14 stills are now operational.

It is Diageo's 28th malt distillery and a leading piece in the jigsaw of a £600m restructuring that proved controversial, The expansion at Roseisle, where Diageo is trying to make production carbon neutral with features such as a £14m biomass plant, is set against the planned closure of its packaging plant in Kilmarnock.

The renaissance of Scotland's whisky industry has had little to do with Scottish consumption. Drinks groups have concentrated on the emerging middle-class in countries such as Brazil, where sales shot up 44% last year.

In Mexico whisky sales were up 25% as locals defected from tequila. Even in the US where Buchanan's is the fastest growing whisky brand, this is down to its popularity with the Hispanic community.

Although a very profitable market, UK sales were lacklustre at the last count when compared with global scotch sales growth of 5%, but Gates says "bollocks to that" and is determined to rekindle interest. "We have had a lost generation who opted out because they didn't want to drink their father's drink but there are early signs that scotch could be cool again.

Against a backdrop of potentially devastating public sector job cuts in Scotland, likened by one MSP to the closure of a Ravenscraig steelworks every two weeks, Diageo is not the only company investing in the industry.

David Williamson, public affairs manager at the Scottish Whisky Association, says five smaller new distilleries other than Roseisle, have been built since 2005. The projects include Kilchoman on Islay and William Grant's Ailsa Bay at Girvan. Distilling capacity has also been increased at The Glenlivet, which is owned by Chivas Brothers, and The Macallan, part of the Edrington Group.

There has also been substantial investment in bottling and warehousing – John Dewar's owner Bacardi has built a new warehousing facility at Poneil in the Douglas Valley.

"We are aware of plans for seven new distilleries which are at different stages of development," said Williamson. He said in recent weeks planning permission had been granted for new distilleries at Annandale and Falkirk.

Diageo chief executive Paul Walsh has hinted at the possible need for another distillery in three to four years but the company said no planning applications were currently being progressed.

Roseisle has been built to support Diageo's blended whiskies but has not ruled out bottling the whisky as a single malt.

"I don't really know what it will taste like yet," admits Diageo master blender Douglas Murray as he noses the "new make".

"It reminds me of the smell you get when you walk on a lawn after it's been raining. The character will depend on the marriage of the wood (of the casks it is aged in) and the distillery but I know it will be good."

This article was amended on 4 October 2010. The original photo caption referred to optimism for the whiskey industry. This has been corrected.


Diageo opens the first major new whisky distillery for a generation

Diageo's new £40m Roseisle distillery is a symbol of optimism for the whisky industry after economic downturn.

Diageo's new £40m Roseisle distillery is a symbol of optimism for the whisky industry after economic downturn.

As visitors to Scotland's whisky trail wend their way amid the rugged beauty of the Highlands, they are more used to glimpsing the turrets of baronial mansions than outcrops of sleek modernism. But Roseisle, in Speyside, the country's first major new distillery in a generation, looks like it has been plucked from London's south bank. A squat industrial design incorporates glass walls that expose the giant copper stills at the heart of the £40m complex, owned by drinks group Diageo.

The new distillery is a symbol of optimism for the industry after the uncertainty of the global economic downturn. The scotch industry had been riding high when the financial crisis hit and the subsequent collapse in demand in 2009 ricocheted through important markets like South Korea, where sales contracted by almost 25%. Sales in Spain and Singapore were down 5% and 9% respectively. There was also evidence of drinkers trading down to cheaper spirits – such as hard-up Russians returning to vodka.

David Gates, global category director for whiskies at Diageo, says emerging markets are leading the recovery: "The places we're seeing demand pick up quickest are Asia, Latin America and parts of eastern Europe. Southern Europe is more concerning because Spain and Greece, which are big scotch markets, remain in very difficult economic situations."

Whisky sales in 2009 see-sawed, with the weak first half followed by a strong rebound, an effect that resulted in a fourth year of record exports, up 3% at £3.1bn. Gates says that while the financial crisis was a rollercoaster ride it has not been a permanent setback for the industry.

"The bounce back was much bigger and quicker than everyone thought," he says. "If we look at our sales predictions from three years ago we are back where we expected to be. The economic crisis caused us to take a deep breath and consider whether it would affect long term projections but within a year we were back feeling comfortable again."

The vagaries of global demand give drinks companies like Diageo a headache as often at the darkest hour they have to predict the level of demand for blends such as Johnnie Walker, J&B and Bells a decade ahead, when the current crisis will be just another page in economic history.

Hence the investment in Roseisle. "We know the growth in scotch is going to be strong," Gates says.

The wrong decision cannot be easily corrected – at the moment Diageo's Lagavulin is in short supply so its marketers have had to switch focus to other malts such as Caol Ila instead.

Legally it takes three years for the "new make" to even earn the name whisky and London will be hosting the Olympics before the first dram from Roseisle's stills makes the grade.

At full pelt, Roseisle will produce 10m litres of spirits a year. Before it opened Diageo's largest malt distillery was Dufftown which produces 6m litres. Test production began last year but all 14 stills are now operational.

It is Diageo's 28th malt distillery and a leading piece in the jigsaw of a £600m restructuring that proved controversial, The expansion at Roseisle, where Diageo is trying to make production carbon neutral with features such as a £14m biomass plant, is set against the planned closure of its packaging plant in Kilmarnock.

The renaissance of Scotland's whisky industry has had little to do with Scottish consumption. Drinks groups have concentrated on the emerging middle-class in countries such as Brazil, where sales shot up 44% last year.

In Mexico whisky sales were up 25% as locals defected from tequila. Even in the US where Buchanan's is the fastest growing whisky brand, this is down to its popularity with the Hispanic community.

Although a very profitable market, UK sales were lacklustre at the last count when compared with global scotch sales growth of 5%, but Gates says "bollocks to that" and is determined to rekindle interest. "We have had a lost generation who opted out because they didn't want to drink their father's drink but there are early signs that scotch could be cool again.

Against a backdrop of potentially devastating public sector job cuts in Scotland, likened by one MSP to the closure of a Ravenscraig steelworks every two weeks, Diageo is not the only company investing in the industry.

David Williamson, public affairs manager at the Scottish Whisky Association, says five smaller new distilleries other than Roseisle, have been built since 2005. The projects include Kilchoman on Islay and William Grant's Ailsa Bay at Girvan. Distilling capacity has also been increased at The Glenlivet, which is owned by Chivas Brothers, and The Macallan, part of the Edrington Group.

There has also been substantial investment in bottling and warehousing – John Dewar's owner Bacardi has built a new warehousing facility at Poneil in the Douglas Valley.

"We are aware of plans for seven new distilleries which are at different stages of development," said Williamson. He said in recent weeks planning permission had been granted for new distilleries at Annandale and Falkirk.

Diageo chief executive Paul Walsh has hinted at the possible need for another distillery in three to four years but the company said no planning applications were currently being progressed.

Roseisle has been built to support Diageo's blended whiskies but has not ruled out bottling the whisky as a single malt.

"I don't really know what it will taste like yet," admits Diageo master blender Douglas Murray as he noses the "new make".

"It reminds me of the smell you get when you walk on a lawn after it's been raining. The character will depend on the marriage of the wood (of the casks it is aged in) and the distillery but I know it will be good."

This article was amended on 4 October 2010. The original photo caption referred to optimism for the whiskey industry. This has been corrected.